AJ Carpentry

Problem and What We Did

AJ Carpentry provides professional carpentry and joinery services, delivering high-quality workmanship across a range of residential projects. With the quality of their completed work playing an important role in winning new customers, they needed an online presence that properly represented the standard of the business.

Alongside improving their online presence, AJ Carpentry was experiencing issues with leads being missed or not followed up effectively. They needed a website that would not only generate enquiries, but also provide a more reliable process for capturing and managing new opportunities.

We delivered a complete custom website design and development, creating a clean, modern and professional online presence centred around AJ Carpentry's workmanship. The website uses strong project imagery throughout, supported by clear, structured content that allows visitors to quickly understand the services available and easily make an enquiry.

To address the issue of missed leads, we integrated the website directly with AJ Carpentry's CRM. New website enquiries are automatically captured within the CRM, providing the team with a centralised system to manage leads, track opportunities and follow up with prospective customers more effectively.

The result is a professional website that not only showcases the quality of AJ Carpentry's work, but also supports the business behind the scenes. By combining the website with CRM integration, AJ Carpentry now has a stronger process for capturing enquiries, reducing missed opportunities and turning more website visitors into potential customers.

Results:

• Professional brand and high-performance website aligned with brand.
• Clear positioning, helping attract the correct customers in correct areas.
• Dynamic backend allowing easy updates to case studies.
• Strong, consistent identity supported by eye-catching branded assets.
• Structured content showcasing services, portfolio and service areas.
• Improved user experience, making it easy for visitors to explore and enquire.
• SEO-optimised website, supporting visibility for local leads. 4 local enquires within first month of launch.
• Integration with CRM to improve user journey and to make sure no leads are missed.
• Scalable platform, enabling ongoing growth and long-term management.